AriZona Iced Tea CEO vows to keep 99-cent price tag

€ 23.50

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For 30 years, a 23-oz can of AriZona Iced Tea has cost 99-cents before taxes. Despite rising costs, CEO Don Vultaggio says "we're holding our price."
For 30 years, a 23-oz can of AriZona Iced Tea has cost 99-cents before taxes. Despite rising costs, CEO Don Vultaggio says we're holding our price.

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