Barbie: Will The Movie End The Doll's Existential Crisis In The Market? - Forbes India Blogs

Much like her character in the movie, the Barbie doll has been facing an existential crisis in the market thanks to electronic gadgets, that have swayed customers away from dolls. Will the success of the movie salvage Barbie
Much like her character in the movie, the Barbie doll has been facing an existential crisis in the market thanks to electronic gadgets, that have swayed customers away from dolls. Will the success of the movie salvage Barbie's business and help the doll regain its lost glory?

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