The new F1 logo by Wieden + Kennedy London – Creative Review

The new F1 logo and identity hopes to re-engage its global fanbase. We talk to W+K’s Richard Turley, who headed up the project, about the new logo and suite of typefaces that look to the heritage of the sport while aiming to drive it forward

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Wieden + Kennedy creates an intense spot for the new F1 season

W+K London launches design studio, NOT Wieden+Kennedy with an infinitely customisable visual identity

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Formula 1 – Brand Identity - Wieden & Kennedy London — Nick Mills

Wieden+Kennedy London

Wieden + Kennedy initiates rebrand of Formula 1 with new logo and typefaces

Wieden+Kennedy's creative team describe…

The new F1 logo by Wieden + Kennedy London – Creative Review