Stanley cups: the psychology behind the internet's latest obsession

#StanleyTumbler has over 1 billion views on TikTok, with Stanley raking in $750 million in revenue in 2023. How did these colourful cups become so coveted?

The Insanity of the Stanley Cup Craze, by Paige Vincent, Jan, 2024

Stanley cups: the psychology behind the internet's latest obsession

Stanley tumblers, consumerism and the lifetime of a trend – Talisman

Stanley Cups, and Why Consumerism is our Obsession, by Streamofsocialconscience, ILLUMINATION, Feb, 2024

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Stanley cup collector, 16, says her parents have spent $3,000 to get her every style tumbler: 'Obsessed

Stanley tumblers, consumerism and the lifetime of a trend – Talisman