Essence Makeup teams with Movers + Shakers for its first TikTok campaign

For Essence Makeup’s first TikTok campaign, it enlisted creative agency Movers + Shakers to help build a music-driven campaign, dubbed #unoriginalsongs.

e.l.f. TikTok Challenge — Movers+Shakers, Connecting Brands to Culture, Driving Brand Love

Movers+Shakers on LinkedIn: #tiktok #tiktokbeauty #makeup #awardsshow #innovation #creativeagency

Movers+Shakers on LinkedIn: #tiktok #tiktokbeauty #makeup #awardsshow #innovation #creativeagency

Movers+Shakers on LinkedIn: #tiktok #tiktokbeauty #makeup #awardsshow #innovation #creativeagency

e.l.f. Cosmetics Is Hosting a TikTok 'Reality Show

Movers+Shakers en LinkedIn: How Geoffrey Goldberg of Movers+Shakers went from Broadway to TikTok

TikTok continues to grow, but new challenges await

Glossy on Instagram: Essence's latest TikTok campaign is an investment in longer-form content. Developed with the creative agency Movers + Shakers, the campaign is multi-faceted, with its centerpiece being an IRL awards

Essence Cosmetics - The Mixx NYC

Essence Cosmetics - The Mixx NYC