Grimace campaign that went weirdly viral fuels McDonald's Q2, yet growth may slow as inflation cools

McDonald’s is grinning thanks to Grimace after a marketing campaign to celebrate the “birthday” of its big purple mascot went viral and contributed to surprisingly strong second quarter sales.

McDonald's Credits 'Peak Absurdist Gen Z Humor' For Grimace Shake TikTok Trend

McDonald's

McDonald's

Grimace campaign that went weirdly viral fuels McDonald's Q2, yet growth may slow as inflation cools – FOX21 News Colorado

McDonald's

Grimace campaign that went weirdly viral fuels McDonald's Q2, yet growth may slow as inflation cools

Grimace Shake - Wikipedia

Viral Grimace shake trend helped boost McDonald's sales

Grimace campaign that went weirdly viral fuels McDonald's Q2, yet growth may slow as inflation cools

McDonald's 'Grimace's Birthday' campaign is a stroke of nostalgic marketing brilliance

McDonald's