Chiara Ferragni: Top influencer Ferragni fined $1.2 mln in Christmas cake advertising case, ET BrandEquity

Chiara Ferragni: AGCM said advertising and higher pricing misled consumers to think that by buying the cake, they were directly contributing to a charity for bone cancer research at a hospital in Turin, and also that Ferragni was herself making donations. Balocco had made a 50,000 euro one-off payment to the hospital months before launching the Ferragni pandoro, so sales for the product had no effect on charity donations, the regulator said.
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Chiara Ferragni: Top influencer Ferragni fined $1.2 mln in Christmas cake advertising case, ET BrandEquity

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